President: Alex Saunders

Alex first envisioned the idea of Royals of Campbell in 2009 with the desire to create a full soccer solution to players that linked grass roots soccer to the professional game. The aim was to provide a curriculum based learning plan from age 18 months to 18 years that achieved specific goals each season and year, supported by the best business and soccer professionals in the Campbell area. In 2013 Alex was approached to merge PSA (Pacific Soccer Academy) in Los Gatos with Royals and so in 2014 both clubs became one as: LFC IAA Bay Area

Then in the summer of 2014 Alex created a partnership with the San Jose Earthquakes Academy in order to provide a top level program for our elite players to be pushed onto. Our individual model of developing players is to have a specific model to get players advanced in their soccer education to then be pushed onto the San Jose Earthquakes pre or full academy. Alex also is the San Jose Earthquakes Pre-Academy Manager also for ages U9 - U12

Alex is also the owner of US Sports Coaching LLC which employees a variety of experts, including coaching professionals in all sports for schools, leagues, clubs, charities and community programs.

Alex can be seen coaching in the community with the San Jose Earthquakes Pre-Academy (U9 - U12), former coach of State University Mens Program, Santa Clara Sporting, Leland High School and Bret Harte Boys Middle School. Coaching Qualifications: NSCAA Premier Diploma (A License), NSCAA Director of Coaching Diploma and UEFA from the UK.